Round Rock, Texas - United States
IndustryBio
I believe that Latin America is a source of great software innovation and technical talent. I also believe that great products and services don’t sell themselves. Without marketing, great things remain undiscovered. Which is why I’m passionate about helping Latin American software development, IT management and startup software companies enter the U.S. market through a combination of Account-Based Marketing and authority-based content. It’s something I call the Normandy Landing approach. Through the Normandy Landing approach, Latin American software companies use a personalized 1:1 ABM strategy to target their dream accounts. After closing their first 2-3 dream accounts, they then leverage them as their reference accounts to expand into the rest of the U.S. market through a combination of authority content and ABM. I also wrote the book on how to enter the U.S. market, “Nearshore Marketing, the complete guide for nearshore outsourcers to enter the U.S. market”.