Austin, Texas - United States
IndustryComputer Software
Bio
Design thinker, UX enthusiast, hybrid advertising specialist. (asgardener.com) Caroline Lee is currently pursuing her Masters in Advertising at the University of Texas at Austin. Her focus resides in creative applications and marketing strategy. Caroline graduated from Wake Forest University with a Bachelors of Arts in Communication, focusing in creative innovation and collaboration in communication alongside courses in business and entrepreneurship & social enterprise. Her coursework prioritized high-performing collaborative settings, studying design thinking within business communication. Caroline has a variety of practical and theoretical research experience in the marketing field, collaborating in the past with The Variable in Winston-Salem to conduct research on Generation Z marketing, as well as working currently with Chilligence in Austin in branding, strategy, and user-driven research.