- India
IndustryBio
Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives. • Conduct keyword research as an input to clients' PPC programs. • Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify. • Provide regular reporting and recommendations to clients based on PPC program results. • Monitor client conversion rates and optimize results through A/B testing and other KPI’s. • Knack of implementing new technologies, automation capabilities that enhance SEM efforts. • Coordinating and managing marketing campaigns on Google Adwords and MSN Marketing campaigns. • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns • Writing and optimizing Ad copies, keyword research, ad grouping, bid management, making recommendations on landing pages • Last but not the least is to give more ROI (Return on investment) to my clients