William McMurray photo

William McMurray

President & CEO

SWG Promo LLC

Entrepreneur

Location

Austin, Texas - United States

Industry

Promotional


Bio

SWG Promo LLC is a world class promotions company specializing in customized metal goods including sports trading pins, lapel pins, medals, metal business cards, and other promotional items. The company was originally founded as Spirit Pins in 2003 and became SWG Promo in 2015. The name comes from the first names of its three owners -- Shakil Prasla, William McMurray, and George Kepnick, all of whom are heavily involved in every aspect of day to day operations. George acquired Spirit Pins in 2011, and was joined by partners Shakil and William in February 2015. By combining the experience of an established company with the fresh outlook of a startup the SWG team increased the company’s annual revenue from $610,000 to $1.23 million in 2015. SWG Promo LLC currently owns over 100 web domains offering a variety of products. Some of the more well known websites include: ● swgpromo.com ● lapelpins.net ● metalbusinesscards.com ● customchallengecoins.net ● custommedal.com ● baseballtradingpins.com and .net ● softballtradingpins.com and .net ● cooperstowntradingpins.com ● spiritpins.com ● soccertradingpins.com ● hockeytradingpins.com ● fiestamedal.net Since February 2015, Shakil, William, and George have expanded their company from five websites with three contract employees to 12 main websites with 17 employees, consistently setting new single day and month sales records. SWG Promo aims to continue to grow throughout the coming years by expanding their product offering and regularly evaluating and improving the production and ordering process. The company is working toward creating partnerships with various sports teams as well as local businesses and nonprofit organizations, and strives to provide exceptional products and service to customers big and small. SWG Promo LLC’s vision is to revolutionize the customer experience in the promotional product industry through technology, integrity with customers, forward thinking, and premium designed products that enable customers to differentiate their brand.


I am good at

We design & manufacture products that enable businesses & entrepreneurs to market themselves successfully