Austin, Texas - United States
IndustryHome Goods
Bio
I grow and expand businesses by spotting opportunity others miss and strategically executing ideas and go-to-market business, sales and communication strategies with just enough of a rebel spirit to stay ahead of the curve. I pick winners and work with people who have high integrity and are in it for the long haul. That translates to: holistic brands, old school venture capitalists and glocal companies. My career is punctuated by global icons —BBDO, Kirin Beer, Capgemini, Billboard, Benihana and Cartus International— and surprising elements—parkour and punk rock. Results of my methodical, yet unconventional, approach include: ✓ Helped Kirin Beer rise to #1 imported beer in U.S. bars with ahead-of-its-time immersive brand experience. Surpassed conventional ads by installing Japanese-style inns within Bloomingdale’s. ✓ Increased sales 20% in 3 months by negotiating partnership with TV personality to bring workshops to Texas’ only parkour dedicated gym. ✓ Founded first B2C digital publisher, offering city travel guides on CD-ROM, inventing interactive per-click rate and system cost that became an Internet advertising norm. ✓ Led digital business for Capgemini Netherlands. Brought awareness of digital communications to ad industry in the Benelux region as Senior Digital Consultant. ✓ Published by 18, traveled with KISS on a press junket. Created a Japanese booking and talent agency, effectively launching careers of Elvis Costello, Billy Idol, Cheap Trick ⎯ introducing punk rock to Japan. I've pioneered music and digital publishing businesses, innovative brand marketing strategies and product launches. I'm known as a leader with high EQ with deft analytical skills. I establish and build productive collaborations. When it comes to integrity, profitability and strategic partnerships, I roll up my sleeves in the trenches with you. Looking to work with a trend-setting, creative partner then let’s talk. [email protected] | 512-586-4384 www.elisekrentzel.com
I am good at
Innovating, associative thinking, mentoring & pioneering new products
Skills and Expertise
Startups Raising capital managing teams strategic partnerships marketing/sales