Cedar Park, Texas - United States
IndustryMarketing
Bio
I'm a curious, effective strategist and data geek; I love working with visionary startup founders and large corporations striving towards agility, to build user-centered products, resonant brands and sustainable revenue. • My portfolio includes successful work in B2B and B2C marketing in healthcare, financial services, billing and technology, with small, mid-sized and global Fortune 100 companies. • I am able to ramp up quickly to gain detailed understanding of highly technical subjects. • Having experience working from multiple perspectives (consultant, agency strategist, client-side marketer, call center program manager, inside sales rep) informs my focus on creating holistic programs within budget. • I love hacking complex organizational structures, establishing a formulaic approach to marketing science and growing relationships.
Skills and Expertise
Storytelling account-based marketing user-centered design persona development mental models UX Strategy Radian6 Sprinklr in-depth interviews messaging strategy competitive analysis sales enablement integrated marketing digital strategy demand generation social media omni-channel multiple screens lead scoring segmentation nurturing retention product strategy demand generation content strategy channel and segment marketing public speaking freemium product models corporate communications branding honesty and integrity in all dealings