Austin, Texas - United States
IndustryMarketing/Management Consulting - Specialty Retail
Bio
Al Bessin is an entrepreneurial executive with over 30 years in Specialty Retail. He brings extensive experience with mid-market and smaller firms, providing actionable advice and oversight of execution in the areas of marketing, strategy, CRM and analytics. He is an expert in multichannel marketing, helping clients analyze the roles that digital and traditional direct marketing media play.He has served as VP of Specialty Retail at Merkle, as a partner with LENSER, which was acquired by Merkle, at The GolfWorks (CEO), Musician’s Friend (COO), Golfsmith (VP), and Apple (Channel Development).
Skills and Expertise
Marketing DIrect to Consumer Operations Finance