Location

Austin, Texas - United States

Industry

Marketing/Management Consulting - Specialty Retail

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Bio

Al Bessin is an entrepreneurial executive with over 30 years in Specialty Retail. He brings extensive experience with mid-market and smaller firms, providing actionable advice and oversight of execution in the areas of marketing, strategy, CRM and analytics. He is an expert in multichannel marketing, helping clients analyze the roles that digital and traditional direct marketing media play.He has served as VP of Specialty Retail at Merkle, as a partner with LENSER, which was acquired by Merkle, at The GolfWorks (CEO), Musician’s Friend (COO), Golfsmith (VP), and Apple (Channel Development).

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Skills and Expertise

Marketing DIrect to Consumer Operations Finance