Round Rock, Texas - United States
IndustryComputer Software
Bio
Michael Richtberg is an executive with 18 years of cutting-edge computer technology leadership experience in commercializing new products ideally suited for heading product management/marketing, strategy or strategic alliances for a growth-oriented technology company. He fosters understanding of new market opportunities, identifying critical success paths, and executing action plans. His experience includes industry leading companies such as Dell and Citrix. His start up experience at GreenBytes (bought by Oracle), Pivot3 (hyper converged) and SoftNAS (cloud storage) spans a contemporary array of cutting edge modern technology offerings.
I am good at
Identifying new compelling product opportunities and creating execution plans.
Skills and Expertise
• Business planning - Market sizing segmentation growth analysis requirement collection key success criteria for execution success investment estimates competitive landscape SWOT analysis Go to market/launch planning product phase (version) planning • Customer Research - Questionnaire design focus group moderation interviews • Secondary research analysis - Industry analysts report synthesis Analyst interviews industry event synthesis • Opportunity investigation - Adjacent market opportunities build/buy/partner analysis alliances vetting • Alliances - Co-marketing programs joint MOU for aligning expectations technology integration requirements/opportunities "What's in it for me" mutual benefits • Customer case studies - value propositions ROI problems solved efficiencies gained sales & service experience etc. • Competitive analysis - Collecting data synthesizing pros/cons pricing routes to market industrial alliances • Product Marketing - Blog posts white papers. Solutions stories feature/value matrix presentations webinars • Social media - Blog posts posting responses problem customer mitigation • Win/Loss - Sales interviews channel interviews customer interviews • Buyer personas - Key buyer characteristics influence vs. deciders organizational context