Zug - Switzerland
IndustryVenture Capital
Bio
I am an international marketer with track record in developing global brands. I am expert in strategy, portfolio structure and architecture, pricing, innovation pipeline development, new product launch and new market entries. I have not been afraid to stretch my career into different areas. My belief is that the greatest opportunity for innovation arises from extracting lessons and approaches from one area and applying them to another. I graduated in history before taking a master in business. I held some financial positions before going back to marketing. I worked for three top corporations. I started my own business. I learned from all these experiences and I built my strength on these different professional adventures. History research taught me to analyse multiple sources to build or to challenge thesis; it resulted extremely useful in assessing new trends, consumers and shoppers behaviour, sell in and sell out data to develop new propositions to address consumer needs. Finance background has been an added value in evaluating commercial viability of new propositions. I am not afraid to try, I am not afraid to fail. I am scared when there is no challenge. Proficient at executive communication I can bring my share of voice at all level of the organization. At different moment of my career I have been the single of point of contact for marketing/brand with Finance, R&D, Logistic.