Austin, Texas - United States
IndustryMarketing & Advertising
Bio
I lead a high performing agile marketing team to fill up the sales calendar with qualified prospects. Strengths include strong leadership & facilitation skills, ability to work with and inspire a diverse array of stakeholders and team members, customer & usability research expertise, balancing high level vision with tactical execution, technical understanding to converse intelligently with team members, and ability to motivate, influence, and get results through others without direct authority. Notable Results: ► Implemented agile marketing and conversion optimization processes that led to sales page conversion rate increases of up to 227% and helped enable MRR growth of 3X in 14 months ► Co-created and set up segmented email marketing autoresponder sequence workflows for 20K+ contact email lists using InfusionSoft, personalizing offers based on CRM data ► Interviewed 14 customers to create 4 in-depth personas, 3 customer journey maps, and facilitated monthly usability testing program with engineering for B2B SaaS startup ► Designed and built lead-generating websites for 4 SMB clients, including customer research and copywriting, that led to multiple new clients within days of go live ► Co-create a new hire onboarding program that reduced training time by 62% and became the standard throughout the whole company (now 400+ people). ► Created hiring video that increased qualified job applicants by 309% for tech startup E: [email protected] M: 978.761.6586