Austin, Texas - United States
IndustryComputer Software
Bio
My entrepreneurial spirit has been a driving force throughout my career. I am unapologetically curious, imaginative, and passionate about championing new ideas.In my career, I have touched businesses in entertainment, the green industry, insurance, web design, and the connecting thread between all of those efforts has been a vision to do innovative things with technology.---About Umbel:Umbel is a company that lives in the eye of the storm that is the Austin tech space. Our Customer Data Platform is a data-driven CMO's dream come true. Umbel's technology indexes customer data across sources into a single explorable view: surfacing insights and addressable customer segments that are actionable across marketing channels and revenue streams.My role affords me the opportunity to talk digital and data strategy with marketing professionals behind some of the most forward-thinking and recognizable brands. Being a marketer at heart, I enjoy both the philosophical and scientific aspects of the marketing craft. Every brand I speak with lives in a different business reality with their own unique goals, challenges, and most importantly, their own unique audience. With the right combination of strategy and technology, every customer data point can improve ROI and benefit the customer experience. I believe it and I'm happy to prove it.