New York, New York - United States
IndustryRetail, B to C
Bio
I’m a savvy executive with over 15 years in digital experiences, business management, consulting, brand building, marketing and advertising for organizations from start-ups and small business to global organizations. My career experiences have afforded me opportunities to display my proven capabilities in driving brand awareness with scalable solutions through the development and implementation of strategies using next-generation technology, consumer intelligence, cross-functional collaborations and business alliances. —————— AREAS OF EXPERTISE —————— BRAND MARKETING: Acquisition & Retention Strategy; Advertising – Display & Native; Affiliate & Social Media Marketing; Affiliate & Influencer Marketing; Cost / Benefit & Business Analysis; eCommerce & Email & Mobile Marketing; Media planning / buying MARKETING TECHNOLOGY: Customer Experience Optimization (CXO); Data Migration / Integrations; Marketing Automation; Mobile App Testing & Integration; Performance & Optimization Search – PPC, SEO EXECUTIVE / LEADERSHIP: Agency Management; Board / Fiduciary Experience; Contract Negotiation; Corporate Reputation; Management Direct & Cross-Functional; Global Business Development; Talent Development & Team Building; Strategic Alliance Development —————— TECHNICAL SKILLS —————— +Web Analytics: Adobe Omniture, WebTrends, Google Analytics +Web CMS: Adobe Experience Manager, SharePoint, Wordpress, Joomla, Drupal +Desktop: MS Office, Keynote, Adobe- After Effects, Animate, DreamWeaver, Illustrator, InDesign, Muse, Photoshop, Premiere Pro +Social Media: Networks - Facebook, Twitter, Instagram, LinkedIn, Google+, Youtube, Snapchat, Periscope, Pinterest; Social Media Monitoring/ Management – Crimson Hexagon, Spredfast, Simply Measured, Hootsuite, Social Bakers, Radian6, Google Trends Languages: HTML, HTML5, CSS