Location

Chicago, Illinois - United States

Industry

Management Consulting

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Bio

For over a decade I’ve consulted primarily with Founders and CEOs. When not consulting I ran product and growth. I'm currently helping Lean Startup intrapreneurs and entrepreneurs accelerate innovation via a full-stack development and growth team -- LeanStart.io I view technology as simply an enabler to make distinctive, lasting, and substantial improvements in business performance. I’m constantly evolving to align with pressures to innovate at speed or at scale with exceptional customer experience in mind. Is this your product story? Entrepreneur team finds a really painful problem. You form a company and create a solution that early adopters tell you solves the problem. You build a minimum viable product and invite first customers to use it. A minimum viable product is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort. Then what happens? Everything and nothing you anticipated. But, generally one thing is certain for you to survive – you need to acquire and retain customers. Getting customers to buy your Product… 1. Hyper focus on understanding your customers especially early adopters and build something they really value and will pay you for. 2. Use Lean UX to help determine strategy, tactics, and milestones 3. Be authentic about how you communicate and deliver that value 4. Reward loyalty -- you especially need to create evangelists of your early adopters 5. Reward referrals 6. Build channel partners 7. Understand your unit economics ex. Pirate Metrics 8. Adopt methodologies that behave like a Build, Measure, Learn Loop -- test your hypothesis early and often Marketing Tech Stack Value Prop Design Customer Development Integrated Marketing Strategy Sales and Marketing Automation Customer Segmentation SEO, PPC, Content Marketing

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I am good at

Growth through product, marketing, partnerships.

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Skills and Expertise

Marketing Product Management UX Biz Dev Strategy Fundraising Hiring