Austin, Texas - United States
IndustryResearch
Bio
I help businesses understand their customers and what they want. My careful observation, interview, and analysis brings depth, transparency, and perspective to the product-company-customer relationship. This is actionable, impactful insight. It informs product development, design, positioning, marketing, segmentation, and strategy. Allow me to test your assumptions about your business with a systematic, objective evaluation. Project Work includes: -Cultural analysis and design conceptualization for navigation tools for the visually impaired-Behavioral Framework and competitive analysis for wearable technology designed for women's safety-Display ad response observational research for consumer technology-User-product interaction observational research for consumer goodsThrough my work, I hope to have disparate groups learn from each other and enhance each others' domains (eg. public-private-government partnerships), discover unforeseen sources of inspiration for innovation (eg. technologists draw from artists, etc.), and to find human solutions for human problems using social science intelligence.