Austin, Texas - United States
IndustryBio
Paula Wellings is a multi-disciplinary designer and strategist. Throughout her career she has worked with a diverse group of companies to envision and realize future-state products and services that advance the opportunities and capabilities of these organizations and improve the lives of the people they serve. Paula's focus is on the confluence of business strategy, user research and product/service design. She facilitates design practices with diverse groups, and combines experimental and ethnographic research in the service of her design and strategy work. Over the past five years she has worked with clients like USAA, Rovi, Microsoft, Thomson Reuters and Best Buy, while also leading trainings and speaking on topics related to research and design. Paula holds a MA from the Learning, Design and Technology (LDT) Program at Stanford and a Bachelor of Design in Electronic Communications from Emily Carr University of Art & Design. Specialties: Generative design research, new product & service innovation, workshop facilitation and training, concept design and testing, UX-centered product road maps, design implications for human sociology, psychology and cognition
I am good at
Identifying the real problem to solve in information overload situations.
Skills and Expertise
research strategy problem finding customer-centric design