WhipSmart 2.0: NewsWhip’s Second Annual Media Conference
from Thursday, June 14, 2018 11:00AM to Thursday, June 14, 2018 4:00PM
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Event Details
WhipSmart 2.0: Humanizing Data 2018 has thrown a curveball for publishers, brands, and communication professionals, as now, only truly engaging content will break through the landscape of digital noise and uncertainty. Instead of quick and uncomplicated traffic sources, storytellers now need to earn attention, and become more sophisticated than ever in how they build a loyal audience. But it’s not all grim — publishers and brands are innovating and finding new opportunities. Instead of shouting through a megaphone at their audience, genuine and human storytelling is winning the day. That's why we're hosting WhipSmart, bringing together some of the biggest names in journalism, PR, and brands for a day of data-driven insights from industry leaders. We’ll be discussing how being human, partnered with social insights, can empower your storytelling and help you overcome the challenges of today's digital universe. Join us as we master the human side of storytelling with our expert-packed panels, a presentation on tribal content from NYU Professor Jay van Bavel, an introduction to our newly launched Research Center, and appearances from Reebok’s Dan Mazei, Edelman’s Steve Rubel, and the AP’s Eric Carvin, among many others. Our SpeakersRenan Borelli, The New York TimesEric Carvin, APStephanie Clary, CNNPerrin Doniger, Smithsonian MediaColin Jones, VICEGilad Lotan, BuzzfeedDan Mazei, ReebokMaia McCann, RockYou, formerly LittleThingsAshish Patel, Group Nine MediaChris Rackliffe, AetnaPolly Rodriguez, UnboundSteve Rubel, EdelmanAndy Sullivan, Al JazeeraJay Van Bavel, New York University Our line-up of panels and presentations includes: Reporting to Different AudiencesIn the digital age, news narratives are controlled not only by the media, but by the social media users who react and live the stories themselves. More publishers have emerged to tell these underrepresented stories. We talk to several publishers and brands about creating content to these diverse audiences instead of just the mainstream. Both sides of the story: A conversation between right and leftSo a right wing publication, a left wing publication, and the Associated Press walked into WhipSmart: This isn’t the start of just a bad joke, folks. We asked the right, the left, and the very, very neutral to discuss the role of social media in their reporting. The rise of socially-conscious brandsThe role of the brand has evolved. Brands are expected to entertain, to inform, and to basically be more human than ever. They’re even expected to be socially conscious citizens. More than ever before, social media users expect their favorite brands to align with them on similar values, and so publishers and brands are leaning into this new opportunity and “us, not me” mentality. The future of digital content: What level of personalization of content do we want?With individualized paywalls, user data and its various concerns, is personalization the future? How granular can we get? How granular should we get? We dive into the implications, and the new ways that content creators are reaching their audiences across the web, platforms, and beyond. We'll wrap up our panels and presentations at 5 p.m. followed by cocktails until 7 p.m.
The Bowery Hotel
335 Bowery New York NY USType: Eventbrite