INN Days 2018: Accelerating Nonprofit News
from Wednesday, June 13, 2018 7:30AM to Thursday, June 14, 2018 4:30PM
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INN Days 2018 are presented with the generous sponsorship of The John S. and James L. Knight Foundation and the Ethics & Excellence in Journalism Foundation. Wednesday, June 13: NewsMatch Unpacked In 2017, national and regional foundations sponsored an extraordinary end-of-year campaign that generated more than $4.8 million in direct support for nonprofit, public service newsrooms and helped drive a total of $33 million in giving to local and investigative newsrooms. We’re out to top it! Join us in kicking off NewsMatch 2018 during two days dedicated to sustaining journalism as a public service and building the revenue that supports your reporting. KEYNOTE: Kinsey Wilson, President, WordPress No tool or technology has been more meaningful in powering the emergence of a new era of independent journalism and lowering the barriers for storytellers and news entrepreneurs than WordPress. Kinsey Wilson became president of the company in March after leading some of the journalism industry’s most significant digital efforts, as head of product and technology and then editor for strategy and innovation at The New York Times, executive vice president and chief content officer at NPR, and executive editor of USA Today. There may be no digital journalist with a greater breadth of perspective on the future of news and technology and how they are intertwined. Join us for a conversation with Kinsey Wilson on June 13 at the NewsMatch Lunch. Programs NewsMatch Unpacked We kick off 2018! Hear from NewsMatch’s core sponsors and be inspired by lightning talks from INN journalists who excelled in 2017, or used their first campaign to build new fundraising muscles. Get the scoop on this year’s fundraising toolkit, training schedule and match incentives. Panelists: John Bebow, Bridge Magazine; James Burnett, The Trace; Dena Drabeck, Oklahoma Watch; Michael Ellis, Scalawag; Jabari Gray, Youth Radio Moderator: Jason Alcorn, NewsMatch Project Manager A Peek Inside the ProPublica Year-end Playbook Fundraising is not for the shy. You’ll hear from one of the boldest, liveliest fundraisers in nonprofit news. Learn how ProPublica asks for money with great frequency, a sense of urgency and a good measure of charm. This is an in-depth look at how ProPublica managed the final weeks of its EOY 2017 campaign with takeaways for your newsroom. Presenter: Jill Shepherd, ProPublica Converting One-time Donors to Sustaining Members If you participated in last year's NewsMatch, you probably saw a nice surge of individual donors. News Revenue Hub shares tips and strategies on how to build those one-time donors into sustaining donors or members, whose monthly support for your news organizations can help ensure a steady source of revenue. Presenter: Mary Walter Brown, News Revenue Hub The Four Ps of Sponsorships Price, package, promote and place sponsorships to create the most value for your news organization and your sponsors. Nonprofit newsrooms see growing sponsorship interest from small businesses, community groups and other nonprofits — and NewsMatch 2018 will match some small business donations as well as individual gifts. Whether you’ve created a news product, event or sponsorship opportunity, learn how to sell it. What is the competitive advantage that your organization, product or event offers to a sponsor and what are the best ways to get advertisers and sponsors to see the value? Ebony Reed, director of the Futures Lab at the Reynolds Journalism Institute and an Associate Professor at the Missouri School of Journalism, will lead this session. Reed has sold advertising, media products and worked as a journalist. She will detail how to figure out market value for products, events and other underwriting opportunities, and how to sell them in a hands-on, interactive 60-minute session. You’ll leave the session with a plan on how to make the sponsorship connection. Presenter: Ebony Reed, Reynolds Journalism Institute and Missouri School of Journalism BREAKOUT: How to Ask for a Major Gift This interactive training session helps you learn or polish three techniques that are central to asking for a substantial gift in support of your newsroom. Setting up the visit How to make the “ask” – literally How to respond when a donor says something like: “Let me think about it.” This session is led by a major gifts specialist who is working with a group of 11 INN members throughout 2018 to build their systems and skills in major gift development. Even if you don’t have a formal major gifts program yet, major gift opportunities can emerge out of smaller individual fundraising. Understand how to act on that, or take this opportunity to refresh your skills. Presenter: Diane Remin, MajorDonors.com BREAKOUT: Build an AR App Augmented Reality is here. Soon our websites, mobile devices and even glassware will have AR options. As a news industry we need to stay current with the options, and as news leaders, we need to be familiar with the technology as it grows. Kat Duncan, Senior Video Editor at the Reynolds Journalism Institute Futures Lab, will lead this session on how to build an AR experience to use in events, which many nonprofit newsrooms are offering to build audience, engagement and fundraising. The session provides a strong use case and a broader sense of how your site can use AR to build interactive content for readers and to broaden revenue opportunities. Before this 90-minute session, participants should sign up for a free trial subscription of Zap Works. Sign up at zap.works a few days prior to INN Days. Presenter: Kat Duncan, Futures Lab, Reynolds Journalism Institute INN Days Reception, 5:30 to 7:30 p.m. Thursday, June 14: Building the Business Skills that Build News INN Index: The state of nonprofit news You’ve shared your data, and the headlines are in. We’ll share early findings from INN Index, the most comprehensive study yet of nonprofit news organizations across the U.S. Presenter: Sue Cross, INN Executive Director & CEO INN Member Breakfast & Annual Meeting Build your network. Visit with your colleagues, INN board and staff members and the INN board candidates, and share your ideas for INN. Cast your vote for board candidates over breakfast and coffee and give us your thoughts on strengthening our growing network. Moderator: Laura Frank, Rocky Mountain PBS and Chair, INN Board of Directors Director’s Screening: Dark Money This political thriller examines one of the greatest present threats to American democracy: the influence of untraceable corporate money on our elections and elected officials. The documentary takes viewers to Montana — a frontline in the fight to preserve fair elections nationwide — to follow intrepid local journalist and INN Member John Adams, of Montana Free Press, working to expose the real-life impacts of the U.S. Supreme Court’s Citizens United v. FEC decision and the way American elections are bought and sold. This Sundance award-winning documentary is directed and produced by Kimberly Reed, presenting the film with Adams and two other INN members featured in the documentary. From a journalist’s view, this film is notable in presenting strong voices from both right and left testifying to the impact of journalism. This is a film that is as important to advocates for news as it is to political finance reform. Join the director and our star members right after the screening in an invigorating discussion of the impact of Dark Money for all of us. Presenters: John Adams, Montana Free Press; Sheila Krumholz, Center for Responsive Politics and Edwin Bender, FollowTheMoney.org BREAKOUT: Community Engagement Powerhouses Engagement is part of audience building. Learn from leaders across the network how their community engagement efforts are creating impact with audiences, elected officials and donors. We will look at successful approaches from a startup, from well-established newsrooms finding new ways to stretch their community reach and from a newsroom succeeding in building relationships in underserved areas. Presenters: Stephanie LuLay, Block Club Chicago; Ben Nishimoto, Honolulu Civil Beat; Halle Stockton, Public Source and Meg Waters, Voice of OC Moderator: Melanie Sills, Media Advisor BREAKOUT: Negotiation Collaborations. Fundraising partnerships. Exploring a merger. Licensing that new software, hiring the reporter you really want. Saving money on your newsroom rent. Recruiting a new board member. Almost every success you celebrate as a nonprofit news leader draws on a skill set that is rarely taught in J-school: negotiating. From creating the most beneficial and positive partnerships to resolving contentious issues, we’ll help you quickly build four fundamental skills and tactics that help you reach better outcomes with less stress. Presenters: Fran Scarlett and Sue Cross BREAKOUT: R-E-S-P-E-C-T: Power Dynamics and Workplace Success Strategies Well before #MeToo was a hashtag, INN was hearing from women in member organizations asking for tips to use their voices more effectively. Participants at any career stage will come out of this session with a renewed sense of how to navigate the #MeToo aftermath and strategies they can carry back and use throughout the year to be heard and use their authority effectively. This 90-minute session is geared to women but illuminating and welcoming to all. We’ll talk about challenges including: Message dilution by apologizing, framing one’s message in a diminishing way, overusing polite tone and language. Avoiding confrontation and often taking on others’ responsibilities as a result. Lack of awareness of physical presence and non-verbal communication which can result in projecting a lack of confidence and authority. Skill-building to teach strategies for overcoming these challenges. Participants will create a Powerful Communication Roadmap customized to their own experience. This roadmap will serve as a guide back at the workplace. Presenter: Madhu Krishnappa Maron, Madhucoach BREAKOUT:Peer Group Meetups As the INN network continues to grow, members have turned to peer groups to share ideas with similar organizations or job title holders. This will be a time at INN Days to gather any new or established small groups to brainstorm, share ideas, or vent in person. Peer groups: development directors, rural newsrooms, statehouse coverage, tribal affairs. If you have another group you'd like to set up a meeting with at INN Days, here is a time you can get together! Travel scholarships still available More information about INN Days 2018.
Renaissance Hotel at Seaworld
6677 Sea Harbor Drive Orlando FL UShttps://www.eventbrite.com/e/inn-days-2018-accelerating-nonprofit-news-tickets-44044690856?aff=ebapi
Type: Eventbrite