22.7% of the time we spend online is on social media websites. Is social media part of your marketing plan? This class is an A-Z explanation of how to integrate social media into your digital marketing strategy to increase awareness, create social media campaigns, build your brand, connect with your customers, grow customer loyalty, and more. If you are looking to change careers or jump start your own business, this social media for business class is right for you! Class Objective: You will learn which social media platforms are best for your business and how to create a strategy for effectively using them. Social media platforms covered in depth include LinkedIn, Facebook, and Twitter. Target Student: This class is designed for people who are interested in understanding how to use social media for their business, and who desire to gain the skills necessary to fully implement a digital marketing strategy. Performance-Based ObjectivesUpon successful completion of Social Media for Business, students will be able to: Determine which social media platforms are best for your business Integrate social media into your marketing plan Create a system to manage your social media Understand the importance of digital marketing as a part of your overall marketing plan Effectively use digital marketing and social media to increase awareness, build your brand, connect with your customers, and grow their loyalty Important Note: If you want to get the most out of social media, you will need to invest a good amount of time into the entire process. This class does not go into specific detail regarding account setup, etc. for your specific social media platforms since this process varies greatly from business to business.
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