Farmer Workshop: Wholesale Success and Food Safety
from Friday, December 8, 2017 10:00AM to Saturday, December 9, 2017 5:30PM
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FREE to all farmers! The first 40 participants to register will receive a FREE copy of the Wholesale Success manual and a FREE Food Safety binder (including action plans and food safety plan templates) DAY 1: WHOLESALE SUCCESS - Meeting the Needs and Values of Wholesale Buyers Who is your customer and why do they buy? Meeting the needs and values of produce buyers is fundamental to creating a healthy long-term relationship. Come learn what it takes to keep your wholesale buyer coming back for more and willing to pay a premium for your produce. Workshop topics will include: Co-Marketing: Promoting your brand in a wholesale market Post-harvest handling strategies for maximizing quality and profit Pack Shed Design Packing standards (like size, shape, and uniformity, grading, containers, liners, and unit packaging) Market trends, and more. DAY 2: ON-FARM FOOD SAFETY - Scale Appropriate and Profitable Produce Handling FOOD SAFETY IS FOR EVERYONE - LET’S DO IT PROFITABLY! Learn about the key areas of food safety and discuss ways to minimize risk and design food safety practices that are viable, cost-effective, easy to implement, and right for your farm. This training is hands-on and designed for active learning. Topics/activities will include: Developing a food safety mindset, regardless of scale Food safety and your farm- what rules, regulations, and buyer’s needs are relevant to you? Profit-related recordkeeping and traceability systems Land Use, Water, and Fertility - Risk Assessment aligned with conservation practices Writing a food safety plan specific to your farm* More Information about the event: The workshops are provided by Family Farmed (a non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities). Our trainer, Atina Diffley, is an organic farmer and author of the 2012 award winning memoir, Turn Here Sweetcorn: Organic Farming Works. Atina draws on her decades of experience in vegetable production and marketing to provide operators of produce farms of any size with useful, practical, profit-making guidance on how to achieve the highest quality produce for sale! Funding for this event is made possible by the USDA. Please contact Katie at Farm Runners with any questions you may have about participating: 970-846-3714 or [email protected] *Day 2 of the workshop may satisfy staff training requirements as described in the FSMA Produce Safety Rule in §§ 112.21(a) and (b). There is not presently an equivalency evaluation process so it does not currently satisfy supervisor training described in the FSMA Produce Safety Rule 21 CFR Subpart C § 112.22(c). This material/event is funded in partnership by USDA, Risk Management Agency, under award number 522-C006.
Rogers Mesa Community House
Corner of Hwy 92 and 3100 Rd Hotchkiss CO USType: Eventbrite