Influencer Marketing: Creative vs. Legal
from Tuesday, December 5, 2017 12:00PM to Tuesday, December 5, 2017 1:00PM
Ticket Information
Event Details
SoDA Roundtable — Influencer Marketing: Creative vs. Legal Join SoDA member Collectively and legal partner Frankfurt Kurnit as we uncover the creative and legal complexities of influencer marketing. In light of the latest FTC update, this online roundtable will serve as a lively discussion on the unique approach and efficacy of influencer content and the legal implications from FTC compliance, content licensing, and much more. This discussion will be led by: Jeffrey Greenbaum, Managing Partner, FKKS Managing Partner of Frankfurt Kurnit since 2010, Jeffrey Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertising agencies, media companies, and leading consumer brands on advertising, marketing, branded entertainment, and intellectual property matters. Jeff is the Chairman of the Global Advertising Lawyers Alliance. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2017. And the Legal 500 lists him as a 'Leading Lawyer' for Advertising and Marketing. Natalie Silverstein, VP of Brand, Marketing & Culture, Collectively For more than a decade, Natalie has worked at the intersection of innovation and brand-building, with experience spanning sectors. She's a member of the executive management team at Collectively—an leading influencer marketing agency that connects the most creative people in social media with high-growth startups and Fortune 500 brands including HP, Patagonia, Intel, GM, and many more. Please note: this is an online event. Webinar log-in details will be sent 24 hours in advance via the email address provided.
TBD
Onlinehttps://www.eventbrite.com/e/influencer-marketing-creative-vs-legal-tickets-40041175233?aff=ebapi
Type: Eventbrite