Design thinking is at the center of IBM's innovation strategy.  Design at IBM literally places the customer's end users and their needs in the center of the product development process at the start. IBM Studios has grown from its beginnings in Austin 5+ years ago to 46 Design Studios worldwide that employ 1500+ renegades and realists. Come to our breakfast meeting with Phil Gilbert, General Manager of Design for IBM, as our speaker and guide.

 

Lite traffic. Easy, free parking. It's a breakfast meeting, too.

 

Visit http://www.tagaustin.org/t/index.php for more information and to RSVP/pay. It is $17.50 for breakfast if paid by Wednesday the 29th, $20 at the door. 

Bill Kleinebecker Technology Management Consultant